I wrote a column a few weeks ago about corporate fitness and wellness programs. I decried the lack of planning “responsible” companies were directing at the health of their employees in the area of wellness. Shortly after the article ran I received a call from a Hershey’s representative about programs they were running to instill healthy values in kids. The spokesperson for the program was none other than Carl Lewis, the great Olympian who was voted the “Olympian of the Century” for the Twentieth Century by none other than the International Olympic Committee.

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