Prof. Aneel Karnani of the University of Michigan lays out his case against corporate social responsibility (CSR) in a Wall Street Journal podcast. The WSJ editors themselves chime in declaring, "Corporate social responsibility is either irrelevant or ineffective. Take your pick." Both Prof Karnani and the WSJ editors entirely miss the point. In the end Karnani restates Friedmanism declaring that companies should seek profits and regulators alone should chase down bad-actors.sustainability.  And how to play a bigger game in advancing the debate about sustainability.