By Richard J. Crespin, Executive Director of the CROA and Michelle Greene, VP & Head of Corporate Responsibility, NYSE Euronext In short, no. Although there are a growing number of examples of “successful practices”. More often than not, companies are still sorting out what CR really means for them. While companies have an important role to play in tackling some of our most pressing challenges, each company’s CR strategy has to make sense for their industry, their business model, and the identity of their individual organization. So rarely does CR look the same at different companies. Moreover, this remains a nascent field, making it a little early declare any practice “best”. Each year Corporate Responsibility Magazine, the Corporate Responsibility Officers Association (CROA), and NYSE Euronext conduct a survey on Corporate Responsibility Best Practices. This year's results bear witness to corporations' continued investment in corporate responsibility, even in the worst economic times:
- More respondents are committed to CR than last year
- More CEOs and boards support CR than last year
- A growing number of large and small companies continue to implement CR programs
- Medium-sized companies seem stalled in their ability to take on CR programs and implement them effectively
- A gap persists between companies’ desire and implementation abilities