Kevin Lynch, Ph.D.
Leadership Executive-in-Residence
Center for Values-Driven Leadership at Benedictine University

New sources of value – in other words, successful opportunities for business - exist within the challenges of our times. This is not a call for benevolence or charity, but highlights opportunity.

We have heard the same thing said about sustainability. Sustainability, commonly defined as the merger of planet, people and profit (the “three Ps” or the triple bottom line), has been touted as a source of competitive advantage by authors such as Peter Senge and Chris Laszlo. Although more popular now than ever, a review of popular blogs suggest that sustainability initiatives may be flagging. Possible causes can include leadership changes or “sustainability fatigue.”

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