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How Companies Can Think Differently about #GivingTuesday

Nov 11, 2013 by httpwww.croassociation.orgrss

By Doug Balfour, CEO of Geneva Global

Tuesday, December 3 marks the second annual #GivingTuesday, a movement to create a national day of giving to kick off the giving season following Black Friday, Small Business Saturday, and Cyber Monday.

While much of the day’s focus draws attention to the nonprofit community, it provides an opportunity to reflect on the role that companies can and do play in creating transformational social change.