We want to change the world for the better. And we want to make money doing it. Who are “we”? We are the Millennials—the impatient, idealistic, hyperactive generation. We grew up in the fat years but matured during the lean. We’re overeducated and underemployed. We like to talk and we like to know someone’s listening. We’re hyper-connected both technologically and socially. And we’ve been very clear that CSR is important to us. Companies struggle to interpret what Millennials mean when we demand that our employers be strong corporate citizens. The difficult answer is that no single issue or single business model appeals to all of us. Being a good corporate citizen will look different at every firm based on that company’s core competencies. Millennials see CSR as a facet of company culture, not philanthropy. A good corporate citizen ensures the health and safety not only of its employees, but of the communities where it works. This includes everything from ethical sourcing to sustainable waste management and support of volunteerism. At its core, a good corporate citizen is composed of a community of good global citizens bound by a common goal. Take Boston Consulting Group as an example. BCG’s high pay scale is not what earned them the #2 spot on Fortune’s “100 Best Companies to Work For” list. It was their commitment to social issues that set them apart from the competition. BCG’s Social Impact Practice Network (SIPN) promises fresh-faced MBAs the opportunity to use the skills they hone as consultants for the global good. I’m excited to hear Martin Reeves discuss how sustainability provides adaptive and competitive advantage at the COMMIT!Forum keynote. Every company mentions CSR on their website in one form or another, but what separates the true corporate citizens from the pack is a culture that lives the values in a day-to-day capacity by committing to synergistic programs that relate to the core mission of the company. Campbell’s Soups dedication to addressing hunger and obesity epidemics ties directly to their core competencies as a food company. The company works heavily with food banks, including Feeding America, and encourages their employees’ volunteerism through the “Dollars for Doers” program. It’s no wonder that Campbell’s was rated the 2nd Best Corporate Citizen in CR magazine. So what do Millennials want? We want to align ourselves with a company that reflects our values. We want to show they care about who we are and what we care about. Becky Meisels is a 2nd year MBA candidate at Georgetown McDonough School of Business where she serves on the board of her Net Impact chapter and works with the Global Social Enterprise Initiative. Prior to business school, Becky worked in communications consulting with experience in crisis management, strategic planning, brand management, and media relations for both private companies and nonprofits. She can also be found on Twitter @IdealistBiz