CEO
Causecast
Storytelling is a hot marketing buzzword these days, and for good reason; in the business world, it’s the newest form of smart corporate communications. Telling your story is imperative for many aspects of business, and a particularly important practice when it comes to strategic philanthropy.
Administrators of successful volunteer and giving programs understand that storytelling makes a big difference in how their corporate philanthropy efforts impact their chosen causes as well as their employees and business community. How, what and to whom you communicate information about your volunteer and giving program all play a critical role in whether your volunteer program soars or flops.
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