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Three Trends Moving Sustainability from Sea Change to Competitive Advantage

Three Trends Moving Sustainability from Sea Change to Competitive Advantage

by httpwww.croassociation.orgrss

Kevin Lynch, Ph.D.
Leadership Executive-in-Residence
Center for Values-Driven Leadership at Benedictine University

In a recent blog, John Ehrenfeld’s book, Sustainability by Design, was noted for his seminal definition of sustainability – the possibility that humans and other life will flourish on the Earth forever. But does Ehrenfeld’s bold vision have the possibility of becoming reality? Or will it die as other great dreams have before?

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