Ryan Scott
CEO
Causecast

The holidays are here (just about), and that means that seasonal giving campaigns are cranking into high gear. Before you know it, we’ll be bombarded with holiday viral campaigns like

Office Max’s

popular time-killer, Elf Yourself, and opening earth-conscious holiday e-cards from companies instead of the snail mail kind. Since an increasing percentage of shoppers use mobile platforms to do their holiday shopping, our cell phones will be hit with seasonal promotions that benefit charities, like the ones that Starbucks did for

The Global Fund

to help fight AIDS in Africa. It’s that time of year when most philanthropic giving transpires, so now is when companies are pulling out all of the stops to grab the attention and charitable dollars of their customers.

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